An elegant showcase for handmade curtains and soft furnishings

The brief

Sew & Sew Interiors is a family workroom in Howe Street, just outside Chelmsford, run by sisters Sharen and Suzanne. It has made curtains, Roman blinds, upholstery and soft furnishings by hand since 2000, for private homes, hotels and holiday lets across Essex, the Home Counties and London.

The website had to feel like walking into one of their finished rooms: calm, considered and beautifully made.

What we built

• A first impression that sells the craft. A full-width room photograph and the line “Rooms, finished beautifully by hand” set the tone at once.
• A page for every service: curtains, blinds, automation, upholstery and headboards, cushions, interior design, and commercial and trade work.
• Projects and reviews. A portfolio of finished rooms and genuine client reviews build confidence before anyone gets in touch.
• Helpful content. A how-to-measure guide and a journal answer customers’ questions and give Google more to rank.
• One clear next step. “Discuss your project” sits at the top of every page.

Why it works

For a premium, handmade service, the website has to justify the price before the first conversation. Letting the work speak, then making it easy to talk, does exactly that.