Case study
A boutique hotel website that takes direct bookings
Channels Hotel · Hospitality · Chelmsford
- Website
- Booking
The problem
A boutique hotel lives or dies on direct bookings. Every guest who books through a third-party site costs commission, and a dated website sends people straight back to the booking platforms.
What we built
A photo-led website that shows the rooms, the setting and the estate properly on a phone, with clear routes to book, check availability and get in touch, and pages for the wider Channels estate.
The result
Guests can see what makes the hotel special and book directly in a few taps, rather than being pushed to a booking platform.
The brief
Channels is a hotel set within a wider estate on the edge of Chelmsford. The website had to feel as considered as the place itself, and work hard on a phone, where most guests first look.
What we built
- A photo-led design that leads with the rooms and the grounds
- Booking and enquiry routes on every page, so a guest is never more than one tap from booking
- Separate, linked pages for the parts of the Channels estate, so each could be found in search
- Fast loading on mobile, with images compressed and sized for each screen
How it helps
A hotel website’s job is to win the booking before the guest goes back to a comparison site. Clear photography, simple routes to book and quick pages all serve that one job.
Let’s build something that works.
Tell us what you need. Fay replies personally within one working day with a recommendation and a fixed price.