Local SEO and AI search · Chelmsford

Get found on Google, Maps and AI search

Rolling monthly plans that put your business in front of people searching nearby, on Google, in the Maps results and in the answers from ChatGPT, Gemini, Claude and Perplexity. From £295 a month, no long contract.

Being good at what you do is not the same as being found

When someone in Chelmsford needs a roofer, an accountant or somewhere to eat tonight, they reach for their phone. They search Google, look at the map, read a few reviews and pick from the first few businesses they see. More and more of them now ask ChatGPT or Gemini instead, and get a short list of names in reply.

If your business is not in those first few results, or not in the AI answer at all, the work goes elsewhere, however good you are. Often the reasons are small and fixable: a Google Business Profile that has not been touched in a year, a handful of reviews, an address that appears three different ways across the internet, and a website that never says clearly what you do and where.

How we do it differently

Plans with published prices. Our local SEO and AI search plans are £295, £495 or £895 a month, rolling, with no long contract. You can see what each includes on the cards below and on our prices page. If the work is not paying its way, you can stop.

Google, Maps and AI answers together. Many SEO services still treat AI search as an afterthought. We treat it as part of the same job. The things that help you rank on Google and in the Maps pack, such as clear pages, accurate business details, structured data and good reviews, are the same things ChatGPT, Gemini, Claude and Perplexity use to decide who to recommend. We set them up once and keep them consistent.

Founder-led and local. Waltham Websites was founded in 2007 and relaunched in 2026 by Fay O’Leary, who has spent 18 years building websites for Essex businesses and getting them found. You deal with Fay, not an account manager reading from a dashboard. Before the relaunch Fay spent a year leading AI automation for a national company, so she knows how these assistants read the web from the inside.

Start with a free website and AI check. Send us your web address and Fay will look at how your business shows up on Google, Maps and the main AI assistants, then reply personally with what to fix first. There is no obligation, and some of the fixes you can do yourself.

Who it is for

  • Trades and local services who win most of their work from people nearby searching on a phone.
  • Hotels, restaurants and venues who need to stand out on the map and in AI recommendations.
  • Professional firms who want to rank in more than one town.
  • New businesses who need a Google Business Profile set up properly from the start. Our guide to getting on Google Maps in Chelmsford walks through the basics.

SEO works best on a fast, well-built site. If yours is slow or dated, a website redesign keeps your existing rankings and gives the plan something stronger to build on. If you are starting from scratch, see website design. And if you want AI working inside your business as well as finding customers for it, see AI automation and software.

We work town by town, with plans for Chelmsford, Colchester, Southend and businesses across the rest of Essex.

What you get

Everything you need, nothing you don’t.

  • Google Business Profile, managed

    Regular posts, photos, services and accurate opening hours, so your profile stays active and competitive in the Maps results.

  • More reviews, properly answered

    A simple way to ask happy customers for Google reviews, and a reply to every review, good or bad.

  • New pages that target real searches

    Every month we add pages or articles aimed at the services and towns your customers search for, written to be useful rather than stuffed with keywords.

  • Visibility in AI answers

    Structured data, clear quotable answers and an llms.txt file, so assistants like ChatGPT, Gemini, Claude and Perplexity understand your business and can recommend it.

  • Directory and citation clean-up

    Your name, address and phone number made consistent across directories such as Bing Places, Apple Business Connect and Yell.

  • A report you can read

    A plain-English monthly report showing rankings, traffic and enquiries, and what we are doing next.

Prices

Local SEO and AI search plans

Published, fixed and agreed in writing. See all our prices.

Bronze

£295 a month

Get onto the map in your town.

  • Google Business Profile posts every month
  • Review requests and replies
  • 1 new page or article a month
  • Monthly ranking report
Choose Bronze
Most popular

Silver

£495 a month

Climb above local competitors.

  • Weekly Business Profile posts
  • 2 new pages or articles a month
  • Directory and citation clean-up
  • Competitor tracking
  • Traffic and enquiries report
Choose Silver

Gold

£895 a month

Own your area’s searches.

  • Full Business Profile management
  • 4 articles plus a new town page a month
  • Local link building
  • Visibility in AI search (ChatGPT, Gemini, Copilot, Claude)
  • Monthly strategy call
Choose Gold

Monthly and rolling. No long contract.

How we work

Four steps, no surprises.

  1. Discover

    A free 20-minute call. We learn your business, customers and goals, then send a fixed price within one working day.

  2. Design

    You see your new homepage on your own phone within days, and tell us what to change.

  3. Build

    Every page built, written and tested on every device, with Google and AI search set up from the start.

  4. Grow

    We launch, then keep you safe, fast and climbing with care and SEO plans.

What clients say

“Fay worked tirelessly with encouragement, creativity, passion and professionalism. We are super proud of our website.”

Tessa Hawes, MiniMe Mindfulness

“Painless and very swift service. Within a few days, had a brand new website.”

Tony Hague, SaniScreen

“Friendly, great communication and a fantastic result. We highly recommend and you won’t be disappointed.”

Justin Malia, Cobra Sealants

“Fay produced a brilliant website for me. Very friendly, efficient and professional service.”

Joanne Lees, Joanne Lees Interiors

Questions

Local SEO and AI search: your questions answered.

Can’t see yours? Call or text 07922 652180.

Areas we cover

How much does local SEO cost?

Our local SEO and AI search plans cost £295, £495 or £895 a month. All three are rolling monthly plans with no long contract, so you can stop at any time.

How long does local SEO take to work?

Most local businesses see movement in the Maps results within about three months, helped by a strong Google Business Profile and a steady flow of reviews. Competitive Essex-wide searches usually take longer, often four to nine months.

What is AI search?

AI search is when people ask an assistant such as ChatGPT, Gemini, Claude or Perplexity for a recommendation instead of scrolling through Google results. These assistants draw on websites, reviews and directories, so clear, consistent information about your business makes it more likely to be mentioned.

Can you guarantee a number one ranking?

No, and nobody honest can, because Google and the AI assistants decide their own results. What we guarantee is the work: the posts, pages, reviews and fixes in your plan, done every month and reported clearly.

What is the free website and AI check?

The free website and AI check is a personal review of how your site and business show up on Google, Maps and AI assistants. You send us your web address, and Fay replies with what is working, what is missing and what to fix first.

Do I need a new website to do SEO?

Not always, and we will tell you if your current site is good enough to build on. If it is slow or hard to use on a phone, a redesign from £995 usually gets better results than paying for SEO on a site that turns visitors away.

Do you only do SEO in Chelmsford?

No, we work with businesses across Essex, in London and further afield. Local SEO works town by town, so we focus on the places your customers are, whether that is one town or ten.

Why should I pay for SEO rather than Google Ads?

Google Ads stop the moment you stop paying, while the pages, reviews and profile work from SEO keep working for you. Many businesses use both, and we are happy to advise on the balance.

Let’s build something that works.

Tell us what you need. Fay replies personally within one working day with a recommendation and a fixed price.

Call 07922 652180 Start a project