Web design for London businesses

Senior-led work without London overheads

Most London agencies are built around a familiar model. A senior person wins the work, then hands it to a team of account managers, designers and developers, and the price reflects all of them plus the rent on a central office. That model suits some projects. For many small and medium-sized London businesses, it means paying a premium for a website that the senior person barely touches.

Waltham Websites works differently. Fay O’Leary, the founder, leads every project herself, from the first conversation to launch day. You get senior thinking on every decision, and you pay Essex rates, with our prices published on the prices page for anyone to see.

Where the London connection comes from

Fay’s career started in London. Before founding Waltham Websites in 2007, she worked in blue-chip IT in the City and Canary Wharf, for organisations including Credit Suisse Private Banking, PwC, London Clearing House and Merrill Lynch. That background shaped how she works: careful with detail, comfortable with regulated and professional clients, and used to systems that simply have to work.

She then ran Waltham Websites for around 18 years, building sites for businesses across Essex and beyond. In 2025 she closed the studio for a year to lead AI automation across every department of a national company, then relaunched it in November 2026. You can read the full story on the about page.

35 minutes from Liverpool Street

Our studio is in Great Waltham, just outside Chelmsford. The fastest trains from Chelmsford reach Liverpool Street in about 35 minutes, so meeting in the City, Shoreditch or Canary Wharf is straightforward, and the West End is only a little further. Many London clients like to meet once at the start, see the first designs together, then run the rest by video and phone. If you are on the eastern side of the city, the Elizabeth line and the Shenfield route make Essex feel even closer.

The London businesses we build for

London is many local markets stacked on top of each other. We work with professional firms such as accountants, solicitors, consultants and financial advisers; with independent restaurants, cafés, salons and clinics that serve a neighbourhood; with trades and home-improvement firms working across a group of boroughs; and with start-ups and small companies that need a credible site quickly. We also build online shops for London brands selling across the UK.

Competing in London search

London search results are some of the most crowded in the country. Ranking for “accountant London” is a long, expensive fight. Ranking for the borough or neighbourhood you actually serve, or the specialism you are known for, is much more realistic, and those searches usually bring better enquiries.

So we plan London sites around specific places and specific services. That might mean pages for Islington, Hackney and Camden rather than one page for “London”, or pages for each area of practice in a professional firm. We set up structured data on every build so Google and AI assistants can understand exactly who you are, what you do and where. Our SEO and AI search plans then build on that month by month, with no long contract.

How a London project runs

1. A free 20-minute call. We learn about your business, customers and goals.
2. A fixed price in writing within one working day, with the scope and launch date.
3. Design you can hold. You see your home page on your own phone within days and tell us what to change.
4. Build and test. Every page is written, built and checked on every device before launch.
5. Launch and look after. Care plans from £45 a month cover hosting, backups, security and changes.

AI handles the repetitive parts of the build, which is why we can work in days rather than months. The design, the copy decisions and the final checks are done by Fay.

What you get that a big agency rarely gives

• One person who knows your project. You speak to Fay, not a rotating cast of account managers, and the person who listens to your brief is the person who designs and checks the site.
• Prices you can see in advance. No day rates, no discovery phase billed separately, no change requests that quietly add up. The full cost is in writing before we start.
• Speed. A Silver site goes live 10 days after sign-off, which suits London businesses that cannot wait a quarter for a new site.
• Ownership. Your domain, content and code belong to you. There is no lock-in and no long contract, so you can move the site whenever you like.
• Room to grow. When a website is not enough, we build apps, AI automations and in-house software, starting with a free 30-minute AI audit.

Prices for London businesses

• Bronze, £1,295: up to 5 pages, live in 7 days. For sole traders, consultants and new ventures.
• Silver, £2,495: up to 12 pages, live in 10 days, with custom design, copywriting, two area pages, schema and a blog.
• Gold, £4,995: up to 25 pages or a shop of up to 100 products, with a fully bespoke design, an AI chat assistant and six area pages.
• Diamond, from £6,500: unlimited pages, advanced e-commerce, custom web apps, branding, an SEO content strategy and ongoing support.

Already have a site? Our website redesigns start at £995 and redirect every old address, so your rankings carry over.