Case studyA golf centre website built around booking a tee time

The brief

Little Channels Golf Centre is a 9-hole pay-and-play course in Little Waltham, just north of Chelmsford, run by the Channels estate. The course measures 2,318 yards with a par of 32, and it is designed to test good golfers while staying fair for beginners. There is also a driving range and a team of PGA professionals who coach every level.

The golfers it wants to reach range from complete beginners to regular players, juniors and over-65s. Most arrive from a search on a phone. The brief was simple: make it easy to book a round, and make the case for lessons and membership.

What we built

• Booking first. The homepage opens on a wide view of the course with one button: Book a Tee Time. It links straight to the club’s online booking system, so a visitor can go from search to booked slot without a phone call.
• The course explained. A course page sets out the layout, the par, the yardage and what makes it a challenge, with photos and comments from visiting golfers.
• Lessons and the range. Pages for the driving range and for lessons introduce the PGA professionals and who they coach.
• Membership made clear. Membership prices are published, including cheaper tiers for under-26s, under-19s, under-16s and under-11s and a discount for over-65s, so nobody has to ask.
• Part of the estate. Links to the Little Channels venue, its restaurant and wedding pages, and the wider Channels estate show golfers there’s more to see.

The result

Little Channels has a website that matches how people actually decide to play golf: quickly, on a phone, often the same week. Tee times can be booked online at any hour, prices are out in the open, and the path from first round to lessons or membership is there for anyone who wants it.