A coaching website that turns visitors into subscribers and clients

The brief

Get Your Sassy Back is a coaching brand run by Claudia Miller for women in midlife who are rebuilding their confidence after heartbreak. Her approach is warm, honest and personal, and the website had to feel exactly the same.

Coaching is rarely bought on a first visit. People read, listen and download before they’re ready to book. The site needed to welcome that, and make sure every visit moved someone one step closer.

What we built

• A personal first impression. Claudia’s photo and voice lead the homepage, with the brand’s pink and playful script carrying through.
• Free first steps. A “Free Pep Talk” audio, a set of free PDF guides and an email sign-up give visitors something valuable straight away, and every download adds to Claudia’s mailing list.
• A clear path to work together. “Work With Me” sets out each programme, from the post-breakup guide to one-to-one coaching, with links straight to checkout.
• Proof and personality. Success stories, FAQs, an About page, Claudia’s blog and her Instagram feed build trust over time.

Why it works

For a coach, the website is the start of a relationship. Giving something useful first, then making the next step obvious, turns casual visitors into subscribers and subscribers into clients.