Case study
Online Christmas turkey orders for a family farm in Essex
Forest Lodge Farm · Food and farming · Stock, near Chelmsford
- Website
- Online ordering
The problem
A Christmas turkey farm does almost all of its business in a few weeks. Orders need to come in early and accurately, and every customer needs to know exactly what to buy, when to collect and how it works, without the farm answering the same questions on the phone all season.
What we built
A warm, farm-led site with online ordering for whole turkeys, crowns, halves and stuffed rolls, clear collection and delivery information, prices and useful cooking information, all built to work on a phone.
The result
Customers order online in a few minutes and know exactly what happens next, freeing the family to get on with rearing and preparing the turkeys.
The brief
Forest Lodge Farm is a family-run farm in the village of Stock, between Chelmsford and Ingatestone, rearing free-range Christmas turkeys by hand. Its turkeys have won Great Taste awards.
Almost the whole year’s trade happens in the run-up to Christmas. The website had to take orders reliably, answer customers’ questions before they pick up the phone and make collection day run smoothly.
What we built
- A farm-gate feel. A real photograph of the turkeys on the farm and the line “From our family farm to your family table” set the tone.
- Online ordering. Customers choose a traditional turkey, a free-range crown, a half turkey or a stuffed turkey roll and order online.
- Collection and delivery made clear. Drive-through collection on 23 and 24 December, plus delivery across Chelmsford, Billericay, Brentwood, Basildon, Braintree, Maldon and Romford.
- Useful information. Prices and practical guidance in one place, so customers don’t need to call.
In Elle’s words
Elle Wreathrall from Forest Lodge Farm said Fay’s knowledge and expertise “made the entire process seamless”, and that they would not hesitate to recommend or use her services again.
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